diff --git a/.env.example b/.env.example
index 945ffce..5974ed5 100644
--- a/.env.example
+++ b/.env.example
@@ -6,6 +6,7 @@ VITE_PRIVACY_EMAIL=privacy@example.com
 VITE_PRIVACY_EFFECTIVE_DATE=2026-06-07
 VITE_ANALYTICS_PROVIDER_NAME=Umami
 VITE_ANALYTICS_SCRIPT_URL=https://u.achraf.app/script.js
+VITE_ANALYTICS_HOST_URL=https://u.achraf.app
 VITE_ANALYTICS_WEBSITE_ID=89d0f8d2-5b59-438c-b1f6-ab2655e97f6e
 VITE_ANALYTICS_HOST=u.achraf.app
 VITE_ANALYTICS_HOST_COUNTRY=France
diff --git a/README.md b/README.md
index 771165a..2369dea 100644
--- a/README.md
+++ b/README.md
@@ -3,7 +3,7 @@
 Plimi is a modern, modular utility suite that executes tool processing directly inside your browser. Tool inputs and outputs are not uploaded by Plimi.
 
 ## Features
-- **Privacy-First Design**: Tool processing is offline-capable. Optional audience analytics load only after consent.
+- **Privacy-First Design**: Tool processing is offline-capable. Audience measurement is self-hosted, narrow in scope, and can be disabled locally.
 - **Plugin Architecture**: Modular, strictly-typed plugin ecosystem supporting custom UI or generated UI based on schema.
 - **Web Workers & WASM**: Supports off-loading expensive operations (e.g. PDF manipulation, media processing) into separate threads.
 - **High Performance**: Built with React, Vite, and Tailwind CSS v4.
@@ -57,13 +57,14 @@ Environment:
 - `VITE_LEGAL_NAME`, `VITE_LEGAL_COUNTRY`: controller identity shown in the privacy notice.
 - `VITE_PRIVACY_EMAIL`: contact address for privacy and data-subject requests.
 - `VITE_PRIVACY_EFFECTIVE_DATE`: effective date displayed on the privacy notice.
-- `VITE_ANALYTICS_SCRIPT_URL`, `VITE_ANALYTICS_WEBSITE_ID`: Umami tracker configuration.
+- `VITE_ANALYTICS_SCRIPT_URL`, `VITE_ANALYTICS_HOST_URL`, `VITE_ANALYTICS_WEBSITE_ID`: Umami tracker configuration.
 - `VITE_ANALYTICS_HOST`, `VITE_ANALYTICS_HOST_COUNTRY`: analytics recipient and hosting location disclosed to visitors.
 - `VITE_ANALYTICS_RETENTION_MONTHS`: disclosed analytics retention period. Configure Umami/database deletion to match it.
 - `PLIMI_PORT`: host port used by Docker Compose, default `8080`.
 
-Analytics is consent-first. The tracker is injected only after acceptance and is
-configured to exclude URL search parameters and hashes and honor Do Not Track.
+Analytics is self-hosted and enabled by default for audience measurement. The
+tracker excludes URL search parameters and hashes, honors Do Not Track, and can
+be disabled locally through the privacy controls.
 The privacy page is available at `/privacy`; deployers must replace all example
 controller and hosting values before publishing.
 
diff --git a/docker/40-generate-runtime-config.sh b/docker/40-generate-runtime-config.sh
index a5fa8a7..d7841f8 100644
--- a/docker/40-generate-runtime-config.sh
+++ b/docker/40-generate-runtime-config.sh
@@ -30,6 +30,7 @@ write_entry VITE_PRIVACY_EMAIL "privacy@example.com"
 write_entry VITE_PRIVACY_EFFECTIVE_DATE "2026-06-07"
 write_entry VITE_ANALYTICS_PROVIDER_NAME "Umami"
 write_entry VITE_ANALYTICS_SCRIPT_URL "https://u.achraf.app/script.js"
+write_entry VITE_ANALYTICS_HOST_URL "https://u.achraf.app"
 write_entry VITE_ANALYTICS_WEBSITE_ID "89d0f8d2-5b59-438c-b1f6-ab2655e97f6e"
 write_entry VITE_ANALYTICS_HOST "u.achraf.app"
 write_entry VITE_ANALYTICS_HOST_COUNTRY "France"
diff --git a/src/components/layout/Footer.tsx b/src/components/layout/Footer.tsx
index 6b0135a..f1fdffe 100644
--- a/src/components/layout/Footer.tsx
+++ b/src/components/layout/Footer.tsx
@@ -2,7 +2,7 @@ import { Link } from "react-router-dom";
 import { useAnalyticsConsent } from "../../core/privacy/analytics-consent-context";
 
 export function Footer() {
-  const { choice, openSettings } = useAnalyticsConsent();
+  const { enabled, toggleAnalytics } = useAnalyticsConsent();
 
   return (
     <footer className="border-t border-[var(--p-border)] px-6 py-6 md:px-14">
@@ -18,10 +18,11 @@ export function Footer() {
             Privacy & legal
           </Link>
           <button
-            onClick={openSettings}
+            onClick={toggleAnalytics}
+            aria-pressed={!enabled}
             className="text-[var(--p-muted)] hover:text-[var(--p-text)]"
           >
-            Analytics settings ({choice === "granted" ? "on" : "off"})
+            Analytics {enabled ? "on" : "off"}
           </button>
         </nav>
       </div>
diff --git a/src/core/config/runtime-config.ts b/src/core/config/runtime-config.ts
index 01a7b4b..0e78a6b 100644
--- a/src/core/config/runtime-config.ts
+++ b/src/core/config/runtime-config.ts
@@ -7,6 +7,7 @@ export interface PlimiRuntimeConfig {
   VITE_PRIVACY_EFFECTIVE_DATE?: string;
   VITE_ANALYTICS_PROVIDER_NAME?: string;
   VITE_ANALYTICS_SCRIPT_URL?: string;
+  VITE_ANALYTICS_HOST_URL?: string;
   VITE_ANALYTICS_WEBSITE_ID?: string;
   VITE_ANALYTICS_HOST?: string;
   VITE_ANALYTICS_HOST_COUNTRY?: string;
diff --git a/src/core/privacy/AnalyticsConsent.tsx b/src/core/privacy/AnalyticsConsent.tsx
index a3d7a0e..669412e 100644
--- a/src/core/privacy/AnalyticsConsent.tsx
+++ b/src/core/privacy/AnalyticsConsent.tsx
@@ -1,27 +1,23 @@
 import {
-  useCallback,
   useEffect,
   useMemo,
   useState,
   type ReactNode,
 } from "react";
-import { Link } from "react-router-dom";
 import {
   hasAnalyticsConfiguration,
   privacyConfig,
 } from "./privacy-config";
 import {
   AnalyticsConsentContext,
-  type AnalyticsConsentValue,
-  type ConsentChoice,
+  type AnalyticsPreferenceValue,
 } from "./analytics-consent-context";
 
-const CONSENT_KEY = "plimi.analytics-consent.v1";
 const SCRIPT_ID = "plimi-umami-script";
+const UMAMI_DISABLED_KEY = "umami.disabled";
 
-function storedChoice(): ConsentChoice {
-  const value = window.localStorage.getItem(CONSENT_KEY);
-  return value === "granted" || value === "denied" ? value : "pending";
+function analyticsEnabledInitially(): boolean {
+  return window.localStorage.getItem(UMAMI_DISABLED_KEY) !== "1";
 }
 
 function removeAnalyticsScript() {
@@ -36,6 +32,7 @@ function loadAnalyticsScript() {
   script.defer = true;
   script.src = privacyConfig.analyticsScriptUrl;
   script.dataset.websiteId = privacyConfig.analyticsWebsiteId;
+  script.dataset.hostUrl = privacyConfig.analyticsHostUrl;
   script.dataset.domains = new URL(privacyConfig.siteUrl).hostname;
   script.dataset.doNotTrack = "true";
   script.dataset.excludeSearch = "true";
@@ -43,145 +40,50 @@ function loadAnalyticsScript() {
   document.head.appendChild(script);
 }
 
-function ConsentPanel({
-  settings,
-  onAccept,
-  onReject,
-  onClose,
-}: {
-  settings: boolean;
-  onAccept: () => void;
-  onReject: () => void;
-  onClose?: () => void;
-}) {
-  return (
-    <div
-      className={`fixed inset-x-3 z-[80] mx-auto max-w-[680px] rounded-[18px] border border-[var(--p-border)] bg-[var(--p-surface)] p-5 md:inset-x-6 md:p-6 ${
-        settings ? "top-1/2 -translate-y-1/2" : "bottom-3 md:bottom-6"
-      }`}
-      style={{ boxShadow: "0 24px 70px -28px var(--p-shadow-soft)" }}
-      role={settings ? "dialog" : "region"}
-      aria-modal={settings ? true : undefined}
-      aria-label="Analytics preferences"
-    >
-      <div className="flex items-start justify-between gap-4">
-        <div>
-          <div className="font-mono text-[10px] uppercase tracking-[0.12em] text-[var(--p-muted)]">
-            privacy choice
-          </div>
-          <h2 className="mb-0 mt-2 font-sans text-xl font-semibold tracking-tight text-[var(--p-text)]">
-            Optional, cookieless analytics
-          </h2>
-        </div>
-        {settings && onClose && (
-          <button
-            onClick={onClose}
-            aria-label="Close analytics preferences"
-            className="rounded-lg bg-[var(--p-chip)] px-3 py-2 text-sm text-[var(--p-muted)]"
-          >
-            Close
-          </button>
-        )}
-      </div>
-
-      <p className="mb-0 mt-3 text-sm leading-relaxed text-[var(--p-muted)]">
-        With your permission, Plimi loads {privacyConfig.analyticsProvider} from{" "}
-        {privacyConfig.analyticsHost} to measure page visits and device/browser
-        categories. Tool inputs, files, and outputs are never included.
-      </p>
-
-      <div className="mt-5 flex flex-col-reverse gap-2 sm:flex-row sm:items-center">
-        <Link
-          to="/privacy"
-          onClick={onClose}
-          className="mr-auto px-1 py-2 text-center text-sm text-[var(--p-muted)] underline decoration-[var(--p-border)] underline-offset-4"
-        >
-          Read the privacy notice
-        </Link>
-        <button
-          onClick={onReject}
-          className="rounded-[10px] border border-[var(--p-border)] bg-[var(--p-chip)] px-4 py-2.5 font-sans text-sm font-semibold text-[var(--p-text)]"
-        >
-          Reject analytics
-        </button>
-        <button
-          onClick={onAccept}
-          className="rounded-[10px] bg-[var(--p-accent)] px-4 py-2.5 font-sans text-sm font-semibold text-[var(--p-accent-ink)]"
-        >
-          Accept analytics
-        </button>
-      </div>
-    </div>
-  );
-}
-
 export function AnalyticsConsentProvider({
   children,
 }: {
   children: ReactNode;
 }) {
-  const [choice, setChoice] = useState<ConsentChoice>(storedChoice);
-  const [isSettingsOpen, setSettingsOpen] = useState(false);
+  const [enabled, setEnabled] = useState(analyticsEnabledInitially);
 
   useEffect(() => {
-    if (choice === "granted") {
+    if (enabled) {
       loadAnalyticsScript();
     } else {
       removeAnalyticsScript();
     }
-  }, [choice]);
+  }, [enabled]);
 
-  const saveChoice = useCallback(
-    (nextChoice: Exclude<ConsentChoice, "pending">) => {
-      const wasGranted = choice === "granted";
-      window.localStorage.setItem(CONSENT_KEY, nextChoice);
-      setChoice(nextChoice);
-      setSettingsOpen(false);
-
-      if (wasGranted && nextChoice === "denied") {
-        window.location.reload();
-      }
-    },
-    [choice]
-  );
-
-  const value = useMemo<AnalyticsConsentValue>(
+  const value = useMemo<AnalyticsPreferenceValue>(
     () => ({
-      choice,
-      isSettingsOpen,
-      accept: () => saveChoice("granted"),
-      reject: () => saveChoice("denied"),
-      openSettings: () => setSettingsOpen(true),
-      closeSettings: () => setSettingsOpen(false),
+      enabled,
+      disableAnalytics: () => {
+        window.localStorage.setItem(UMAMI_DISABLED_KEY, "1");
+        setEnabled(false);
+        window.location.reload();
+      },
+      enableAnalytics: () => {
+        window.localStorage.removeItem(UMAMI_DISABLED_KEY);
+        setEnabled(true);
+        window.location.reload();
+      },
+      toggleAnalytics: () => {
+        if (enabled) {
+          window.localStorage.setItem(UMAMI_DISABLED_KEY, "1");
+        } else {
+          window.localStorage.removeItem(UMAMI_DISABLED_KEY);
+        }
+        setEnabled(!enabled);
+        window.location.reload();
+      },
     }),
-    [choice, isSettingsOpen, saveChoice]
+    [enabled]
   );
 
   return (
     <AnalyticsConsentContext.Provider value={value}>
       {children}
-      {choice === "pending" && (
-        <ConsentPanel
-          settings={false}
-          onAccept={value.accept}
-          onReject={value.reject}
-        />
-      )}
-      {isSettingsOpen && (
-        <>
-          <button
-            aria-label="Close analytics preferences"
-            onClick={value.closeSettings}
-            className="fixed inset-0 z-[70] bg-[color-mix(in_oklab,var(--p-bg)_70%,transparent)] backdrop-blur-sm"
-          />
-          <ConsentPanel
-            settings
-            onAccept={value.accept}
-            onReject={value.reject}
-            onClose={value.closeSettings}
-          />
-        </>
-      )}
     </AnalyticsConsentContext.Provider>
   );
 }
diff --git a/src/core/privacy/analytics-consent-context.ts b/src/core/privacy/analytics-consent-context.ts
index c496442..4e330c6 100644
--- a/src/core/privacy/analytics-consent-context.ts
+++ b/src/core/privacy/analytics-consent-context.ts
@@ -1,20 +1,16 @@
 import { createContext, useContext } from "react";
 
-export type ConsentChoice = "pending" | "granted" | "denied";
-
-export interface AnalyticsConsentValue {
-  choice: ConsentChoice;
-  isSettingsOpen: boolean;
-  accept: () => void;
-  reject: () => void;
-  openSettings: () => void;
-  closeSettings: () => void;
+export interface AnalyticsPreferenceValue {
+  enabled: boolean;
+  disableAnalytics: () => void;
+  enableAnalytics: () => void;
+  toggleAnalytics: () => void;
 }
 
 export const AnalyticsConsentContext =
-  createContext<AnalyticsConsentValue | null>(null);
+  createContext<AnalyticsPreferenceValue | null>(null);
 
-export function useAnalyticsConsent(): AnalyticsConsentValue {
+export function useAnalyticsConsent(): AnalyticsPreferenceValue {
   const context = useContext(AnalyticsConsentContext);
   if (!context) {
     throw new Error(
diff --git a/src/core/privacy/privacy-config.ts b/src/core/privacy/privacy-config.ts
index 264aa21..23015e3 100644
--- a/src/core/privacy/privacy-config.ts
+++ b/src/core/privacy/privacy-config.ts
@@ -27,6 +27,10 @@ export const privacyConfig = {
     "VITE_ANALYTICS_SCRIPT_URL",
     "https://u.achraf.app/script.js"
   ),
+  analyticsHostUrl: runtimeConfigValue(
+    "VITE_ANALYTICS_HOST_URL",
+    "https://u.achraf.app"
+  ),
   analyticsWebsiteId: runtimeConfigValue(
     "VITE_ANALYTICS_WEBSITE_ID",
     "89d0f8d2-5b59-438c-b1f6-ab2655e97f6e"
diff --git a/src/pages/HowItWorksPage.tsx b/src/pages/HowItWorksPage.tsx
index 8700d15..7d35d9e 100644
--- a/src/pages/HowItWorksPage.tsx
+++ b/src/pages/HowItWorksPage.tsx
@@ -94,7 +94,8 @@ export function HowItWorksPage() {
           <p className="m-0 max-w-[560px] text-base leading-relaxed text-[var(--p-muted)] text-pretty">
             Plimi is a collection of small local utilities. The interface loads the tool, runs the
             work in the browser, then hands the result back to you without uploading your tool
-            input. Optional audience analytics are separate and require your consent.
+            input. Optional audience measurement stays separate from tool processing and can be
+            disabled from the privacy controls.
           </p>
         </div>
 
diff --git a/src/pages/PrivacyPage.tsx b/src/pages/PrivacyPage.tsx
index d5e8de5..48381b0 100644
--- a/src/pages/PrivacyPage.tsx
+++ b/src/pages/PrivacyPage.tsx
@@ -21,7 +21,7 @@ function Section({
 }
 
 export function PrivacyPage() {
-  const { choice, openSettings } = useAnalyticsConsent();
+  const { enabled, enableAnalytics, disableAnalytics } = useAnalyticsConsent();
 
   return (
     <div className="mx-auto flex max-w-[920px] flex-col gap-6 pb-16 animate-plimi-slide">
@@ -30,7 +30,7 @@ export function PrivacyPage() {
           privacy notice & legal information
         </span>
         <h1 className="m-0 font-sans text-4xl font-bold leading-[1.03] tracking-tight text-[var(--p-text)] md:text-[52px]">
-          Your tools are local. Analytics are optional.
+          Your tools stay local. Analytics stay narrow.
         </h1>
         <p className="m-0 max-w-[760px] text-base leading-relaxed text-[var(--p-muted)]">
           Effective {privacyConfig.policyEffectiveDate}. This notice explains
@@ -72,55 +72,73 @@ export function PrivacyPage() {
         </p>
       </Section>
 
-      <Section title="Optional analytics">
+      <Section title="Audience measurement">
         <p className="m-0">
-          Analytics are disabled until you consent. If accepted, the site loads{" "}
-          {privacyConfig.analyticsProvider} from {privacyConfig.analyticsHost}.
-          It may process the visited route, referrer, timestamp, browser,
-          operating system, device type, screen size, language, and an
-          approximate location derived from network information.
+          Plimi uses a self-hosted {privacyConfig.analyticsProvider} audience
+          measurement script from {privacyConfig.analyticsHost}. It measures
+          page visits using cookieless analytics and may process the visited
+          route, timestamp, browser, operating system, device type, screen
+          size, language, referrer, and an approximate country derived from
+          network information.
         </p>
         <p className="m-0">
           Purpose: aggregate audience measurement and improvement of Plimi.
-          Legal basis: your consent under GDPR Article 6(1)(a). Analytics data
-          is configured for a retention period of{" "}
+          Plimi does not use analytics for advertising, profiling, sharing with
+          data brokers, or cross-site tracking. Analytics data is configured
+          for a retention period of{" "}
           {privacyConfig.analyticsRetentionMonths} months and is hosted in{" "}
           {privacyConfig.analyticsHostCountry}.
         </p>
         <p className="m-0">
           Plimi does not send tool inputs, uploaded file contents, outputs,
-          names, email addresses, or account identifiers to analytics. The
-          tracker is configured to exclude URL search parameters and hashes and
-          to honor browser Do Not Track.
+          names, email addresses, account identifiers, custom analytics events,
+          or `umami.identify()` data. The tracker excludes URL search
+          parameters and hash fragments and honors browser Do Not Track.
         </p>
         <div className="flex flex-wrap items-center gap-3 pt-2">
-          <button
-            onClick={openSettings}
-            className="rounded-[10px] bg-[var(--p-accent)] px-4 py-2.5 font-sans text-sm font-semibold text-[var(--p-accent-ink)]"
-          >
-            Change analytics choice
-          </button>
+          {enabled ? (
+            <button
+              onClick={disableAnalytics}
+              className="rounded-[10px] border border-[var(--p-border)] bg-[var(--p-chip)] px-4 py-2.5 font-sans text-sm font-semibold text-[var(--p-text)]"
+            >
+              Disable analytics
+            </button>
+          ) : (
+            <button
+              onClick={enableAnalytics}
+              className="rounded-[10px] bg-[var(--p-accent)] px-4 py-2.5 font-sans text-sm font-semibold text-[var(--p-accent-ink)]"
+            >
+              Enable analytics
+            </button>
+          )}
           <span className="font-mono text-[11px] uppercase text-[var(--p-muted)]">
-            Current choice: {choice === "granted" ? "accepted" : choice === "denied" ? "rejected" : "not chosen"}
+            Analytics are currently {enabled ? "enabled" : "disabled"} on this
+            browser
           </span>
         </div>
+        <p className="m-0">
+          Opt out locally at any time. Plimi sets{" "}
+          <code className="text-[var(--p-text)]">localStorage["umami.disabled"] = "1"</code>{" "}
+          when you disable analytics and removes that key when you re-enable it.
+        </p>
       </Section>
 
       <Section title="Local storage and essential preferences">
         <p className="m-0">
-          Plimi stores your theme preference and analytics choice in browser
-          local storage. These values are necessary to remember the settings
-          you selected. Plimi does not use advertising cookies.
+          Plimi stores your theme preference and analytics opt-out preference in
+          browser local storage. These values are used only to remember your
+          settings. Plimi does not use analytics cookies, advertising cookies,
+          or marketing pixels.
         </p>
       </Section>
 
       <Section title="Recipients and transfers">
         <p className="m-0">
-          When analytics are accepted, analytics metadata is received by the
+          When analytics are enabled, analytics metadata is received by the
           operator of {privacyConfig.analyticsHost} and any infrastructure
-          providers used to host it. The controller must maintain appropriate
-          processor agreements and transfer safeguards where a provider
-          processes data outside the EEA.
+          providers used to host it. Plimi does not load other non-essential
+          trackers, third-party embeds, advertising pixels, or cross-site
+          analytics services.
         </p>
       </Section>
 
@@ -128,8 +146,8 @@ export function PrivacyPage() {
         <p className="m-0">
           Depending on applicable law, you may request access, correction,
           deletion, restriction, or portability of your personal data. You may
-          withdraw analytics consent at any time through Analytics settings;
-          withdrawal does not affect prior lawful processing.
+          opt out of analytics at any time through the controls on this page or
+          in the footer.
         </p>
         <p className="m-0">
           Contact {privacyConfig.privacyEmail} to exercise a right. You may also